The purpose of this course is to enable students to gain a comprehensive knowledge in pharmaceutical marketing and understanding of management and marketing issues in the fields of pharmaceutical marketing, analytical and commercial marketing techniques in the pharmaceutical fields, as well as expose students to detailing skill techniques used between medical representative and doctor and ideas that can make them more effective in meeting the needs and wants of their customers. Also, it provides students’ Knowledge about Marketing elements, marketing strategy, Marketing Mix, and marketing plans.
- Teacher: بسام محمد ابوالسعود