A0573102 + A0562102
This course covers the nature of services, how to understand services, how consumer behavior relates to services, and how to position services. In addition, the development of the service concept and its value proposition, and the product, distribution, pricing, and communications strategies that are needed for developing a successful business model and expands them to account for the specific characteristics of services that make them different from goods marketing.
- Teacher: غياث الترجمان
- Teacher: غياث صبحي الترجمان