معلومات المساق

Course Description

This course introduces students to major contemporary trends and developments in the hospitality industry and examines their impact on the performance of hotel and tourism organizations. It covers digital transformation, artificial intelligence, smart hotels, sustainability, service innovation, guest experience management, changing consumer behavior, emerging food and beverage trends, future workforce skills, and crisis management. The course also develops students’ ability to analyze contemporary hospitality practices and evaluate their contribution to improving operational efficiency, service quality, and organizational competitiveness.

 

Course Objectives

The objectives of this course is to introduce students to contemporary trends and technological developments in the hospitality, tourism, and travel industries, including sustainable technology, artificial intelligence, chatbots, robotics, service automation, the Internet of Things, smart hotels, mobile and contactless technologies, restaurant management systems, housekeeping technology, and front office digital services, and to develop their understanding of how these developments contribute to improving operational efficiency, service quality, and guest experience.